Privacy Policy

Effective Date: July 20, 2025

This Privacy Policy describes how Top 5 El Paso ("we", "us", "our") collects, uses, and protects the personal and non-personal information you provide when using our website (www.top5elpaso.com). By accessing or using this site, you agree to the terms of this Privacy Policy.

Information We Collect

We collect and store any information you enter on our website or provide us in any other way. This includes:

Personally Identifiable Information: such as your name, email address, physical address, comments, feedback, product reviews, and recommendations.
Technical Data: such as your IP address, login, email address, password, browser type, device and connection information, and purchase history.
Session Data: collected using software tools like cookies to measure session duration, page response times, browsing behavior, and exit paths.

When you conduct a transaction or fill out a form on our website, we collect personal information you provide to us voluntarily. Your information is used solely for the specific reasons stated in this policy.

How We Use Your Information

We collect Personal and Non-Personal Information for the following purposes:

To provide and operate our services;
To offer customer support and respond to inquiries;
To send service-related notices, updates, and promotional messages;
To generate aggregated statistical data to improve our services;
To comply with legal obligations or enforce our Terms of Service.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and deliver personalized content. You can choose to disable cookies through your browser settings. Disabling cookies may affect your ability to use certain features of the website.

Consent

By using this website, you consent to the terms of this Privacy Policy and the collection and use of your information as described herein.

Third-Party Services

Our website may include features, tools, or links from third parties, such as:

Hosting and data services from Wix.com;
Analytics tools (e.g., Google Analytics);
Embedded content or widgets (e.g., social media, maps, videos).

These third parties may collect or receive your data and are governed by their own privacy policies. We are not responsible for the practices of third-party websites or services.

Storage and Security

Our website is hosted on the Wix.com platform. Your data may be stored through Wix.com’s secure data storage, databases, and applications, protected by firewalls.

All direct payment gateways offered by Wix.com adhere to PCI-DSS standards as maintained by the PCI Security Standards Council (Visa, MasterCard, American Express, Discover).

Communications

We may contact you to:

Manage your account;
Resolve issues or disputes;
Send updates about our services;
Conduct surveys or request feedback;
Enforce our Terms of Service or comply with legal obligations.

We may contact you via email, telephone, text messages, or postal mail.

Children's Privacy

This website is not intended for individuals under the age of 13. We do not knowingly collect information from children. If you believe we have collected data from a minor, please contact us immediately.

Your Rights and Choices

If you reside in the European Economic Area (EEA) or California, you may have specific rights under applicable data privacy laws, including:

The right to access, correct, update, or delete your personal information;
The right to object to or restrict processing;
The right to withdraw consent at any time.

To exercise any of these rights, please contact us at IsaacM@Top5ElPaso.com.

Opting Out

If you no longer want us to process your data or wish to unsubscribe from communications, contact us at:

📧 IsaacM@Top5ElPaso.com

Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will take effect immediately upon posting on this page. If we make significant updates, we will notify users clearly on the site.

If you have any questions, or if you’d like to access, correct, amend, or delete any personal information we have about you, contact:

📧 IsaacM@Top5ElPaso.com
🌐 www.top5elpaso.com

If you subscribe to the Top 5 El Paso newsletter, the following terms apply in addition to our general Privacy Policy:

What Information We Collect

When you sign up for our newsletter, we collect:

Your email address
Your name (if provided)
Optional: location, interests, or other preferences (if you share them)
Analytics data related to email opens, clicks, and engagement

This information is collected and stored securely through our email marketing platform, MailerLite.

How We Use This Information

We use this information to:

Send you the weekly Top 5 El Paso newsletter and occasional updates
Personalize content based on your preferences
Track engagement to improve our email content and delivery
Notify you of special announcements or promotional content related to the newsletter

We will not sell, rent, or share your email address with any third parties for marketing purposes.

Who Processes Your Data

Our newsletter is managed through MailerLite, a GDPR-compliant email marketing platform that securely stores subscriber information. You can read their privacy policy here.

Your data may be processed and stored outside the United States (e.g., in the EU) depending on MailerLite's data centers, which comply with international data protection laws.

Your Rights as a Subscriber

You can:

Unsubscribe at any time by clicking the “unsubscribe” link at the bottom of any email we send
Request to access, update, or delete your information by contacting us at IsaacM@Top5ElPaso.com
Opt out of tracking by disabling image loading in your email client

We will honor all opt-out and unsubscribe requests promptly in accordance with CAN-SPAM and GDPR standards.

Data Retention

We will retain your email subscription data only for as long as you remain a subscriber. Once unsubscribed, your data will be securely removed from our active mailing lists.

Contact

If you have any questions or concerns regarding your email privacy, reach out at:

📧 IsaacM@Top5ElPaso.com